Customized Name Badges Are Not Expensive

Every company knows that if they want their clients to remember them and return to purchase from them in the future branding is very important. However, lots of companies don’t pay enough attention to including their branding at every opportunity.

Employee name badges are a classic place that companies drop the ball on branding, many go for plain, bland, generic badges that don’t feature their firm’s brand in any way. This is a shame because when a client is interacting with their staff, for example paying for goods, research shows that the client always at least glances at the name badge of the person serving them.

Many businesses think that to buy a non-generic or customized name badge is expensive, but this is no longer the case. This is because with the advent of digital printing customized name badges can easily be produced by name badge companies. All you do is send them a scanned picture of your company logo and a scan of your company colours, or better still the Pantone colour code for your company colours along with your design. The badge design company puts these components together and loads the file into their digital printer’s computer and prints the badges complete with branding.

You can also use your employees name badges to help you even more with your branding by including the companies catchphrase or strap line on the badge. Or add a reference to your current special offer.

You can also use the design of your name badges to contribute to in store buzz and atmosphere. E.g. during the festive period you decorate your stores, so why not have festive name badges made up to decorate your staff? You can do the same for any holiday or special occasions such as Easter, Thanks Giving, Royal Weddings or sporting occasions such as The World Cup.

We are a Canadian-based company, and in addition to customized products, we also maintain a large inventory of standard conference badge holders and conference lanyards for your convenience.