Playing to win requires addressing five key questions. In this video, Roger Martin outlines how these important questions turned Oil of Olay around. Specifically, Oil of Olay had to define a winning aspiration, figure out where it wanted to play, decide how it was going to win, assess the capabilities �it needed to win, and ensure adequate management skills to reach that goal.� As he illustrates in his book "Playing to Win," focusing on these five questions paid off big for Oil of Olay.
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To watch the full interview with Roger Martin, click here.
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