Monday, January 20, 2014

Toyota Gets Aggressive With Its New Corolla

Toyota's new Corolla, shown here in sporty "S" trim, is much more sharply styled than its predecessor. Toyota announced aggressive pricing for the new Corolla this past week. Photo credit: Toyota

Toyota's (NYSE: TM  ) Corolla is one of the world's best-selling cars, and the company hopes to build on that success with this all-new version, which will be at U.S. dealers soon. The company announced U.S. pricing for its mainstay compact this past week, and to no surprise, Toyota appears determined to offer good value -- and to undercut the Corolla's biggest global rival, Ford's (NYSE: F  ) Focus.

Will the new Corolla help Toyota regain lost ground in the U.S.? In this video, Fool contributor John Rosevear looks at how the new car stacks up -- and gives his thoughts on whether it will succeed in what has become a fiercely competitive market segment.

Ford shareholders have already been rewarded as the Blue Oval has gained ground on Toyota this year. But for Ford's stock to really soar, a few more critical things need to fall into place. In The Motley Fool's special free report entitled, "5 Secrets to Ford's Future" we outline the key factors every Ford investor needs to watch. Just click here now for your free report.

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