It's certainly no Starbucks Corporation (NASDAQ:SBUX), but that doesn't mean Baristas Coffee Co. (OTCMKTS:BCCI) isn't a compelling trading opportunity. Indeed, BCCI could be entering a high-growth phase that makes SBUX look ill in comparison. Just don't stay married to it for too long, as the best thing Baristas Coffee has going for it is its shtick... a shtick that Starbucks would likely never employ.
If the name seems vaguely familiar, it may be because yours truly took a look at BCCI back on March 15th of last year when the stock and the company's story started to make waves. And make no mistake - the underlying story is the kind that makes waves. See, while the baristas (the people who brew the coffee) at Starbucks are great coffee-makers, the baristas at Baristas Coffee stand are... scantily, provocatively-dressed young females.
Needless to say, the presentation draws a crowd. It may draw a crowd that Starbucks Corporation isn't necessarily trying to attract, but it still draws a crowd. And, that crowd is getting bigger.
Although the OTC-listed stock isn't a reporting company, there's more than enough circumstantial evidence that the company is growing. The most important of that evidence has materialized just within the past couple of months.
One of those nuggets of evidence is Baristas Coffee Co. being featured by Bloomberg as the "under the radar" pick of the week, and maybe even the year, in early March. Later in the same month, BCCI was named one of Inc. Magazine's "Most Exciting Franchises of 2014". Between the two media sources, the company was injected with a certain amount of credibility that it just never had up until then. It's still no Starbucks, but it was a big leap forward for the budding company.
Yes, it was that media attention that pushed the stock into rally mode, though in retrospect it's not as if the company - or the stock - had nothing else going for it. It just couldn't garner the kind of attention it needed to sustain the kind of interest it needed to keep the stock going. With that task now taken care of, it looks as if there's little else to hold the stock back... at least as long as the publicity ball keeps rolling. And, if BCCI is like most other companies, now that the media ball is rolling it's not apt to slow for a while. Nothing draws a crowd like a crowd.
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