The Lorax Logs Another Good Weekend

Dr. Seuss’ The Lorax grossed$39.1 million over the weekend, topping the charts for a second weekend of movie-going in a row.

And who wouldn’t want to enter an animated land of happy animals bouncing in marshmallows in order to contemplate the effect of greed on nature, with Danny DeVito disguised as a squat orange creature surrounded by fluorescent truffala trees? The Lorax’ weekend take was in line with expectations, albeit a 44% decline from the prior weekend for the film, created by� Illumination Entertainment and Comcast�s (CMCSA) Universal Pictures.

Walt Disney’s (DIS) film�John Carter fared better than analyst Eric Handler over at MKM Partners expected, at $30.6 million, versus his $27 million estimate.

Handler notes that “with approximately $122 million of revenue since its release,�The Lorax has passed�The Vow as the year�s highest-grossing film to date.”