With geeky the new hip, Mattel, Marvel see promise

MARKETWATCH FRONT PAGE

With geeks and their lifestyles considered the new cool, companies from toy maker Mattel to Spider-Man publisher Marvel are drawn to the marketing potential of the increasingly popular Comic Con. See full story.

For many, �senior� phone plans don�t ring true

Older cell-phone owners are using more data, but their calling plans are stuck in the pre-Internet era. See full story.

Are 4G phones worth 20% more?

Consumers may have little choice than pay more for the new, faster wireless networks, experts say. See full story.

Medicare open-enrollment: Find the right drug plan

Plenty of changes to coverage this year, but experts say users should pay closest attention to their prescription plans. See full story.

2013 Infiniti M37 AWD

For those with the income to afford such a luxury car, the 2013 Infiniti M37 will hit all the right buttons. See full story.

MARKETWATCH COMMENTARY

The Republican candidate wants to talk tough but comes across as sounding reckless, writes media columnist Jon Friedman See full story.

MARKETWATCH PERSONAL FINANCE

Forgetting your coupons at home isn�t quite the inconvenience it once was � provided you have your phone with you. See full story.